A Shot of Beer History #11: Smithwick's East India Pale Ale

It could be argued that the history of the Smithwick family's St. Francis Abbey brewery in Kilkenny bring out a love/hate duality of feelings in certain beer writers. For sure there is a grá for all that true 19th and 20th century brewing history that is relatively accessible and incredibly interesting, but there is also a fair degree of animus and disappointment in how that past has been twisted, muzzled and muted. Years of marketing mischief means that verifiable history and factual reporting have instead been replaced with myths and mistruths, to a point where a once-great brewery has been diminished to a few brands with extremely dubious provenance and a dead-brewery building reborn as an over-branded, souvenir-filled, tourist-driven entity driven by fakelore, online ratings, and ruddy-tinged images on social media. It's such a shame, in every meaning of the word.

You've heard all of that before, but that real history of brewing in the St. Francis Abbey brewery is at times a wonderful thing to come across by chance, and such is the case with this article from an 1896 whiskey trade review regarding Smithwick's East India Pale Ale. At this point Smithwicks had been brewing in Kilkenny for 70 years or so and had established themselves as one of the most well-known and prominent breweries in the country and were supplying their ales and porters throughout much of the country as well as abroad. It's hardly surprising they would warrant a piece like this.

MESSRS. E. SMITHWICK AND SON’S EAST INDIA PALE ALE.

THE BREWERY, KILKENNY.

KILKENNY, in point of quality of its ale brewing, is most assuredly the Burton of Ireland. May its brews be as well known as they deserve to be, and its brewing industry prosper under the initial guidance of Messrs. E. Smithwick & Son, the enterprising brewers of that town. This firm’s East India Pale Ale on draught is on sale at several of the most important refreshment bars in Dublin. It was at the best frequented bar in Dame Street that we tasted this ale last week, although we had met it before at the Brewers and Distillers’ Exhibition in 1892, since which time we had pleasant recollections of it. A finer glass of ale is not made, and anyone who is fond of ale does not want anything better. As compared with the Burton-on-Trent beers, it will hold its own against any of them. It possesses the sharpness of the best of them, and the well-known good draught qualities of the second largest brewery at Burton, the English brewery town. We do not know who the brewer is at Messrs. Smithwick’s, but, judging from the great likeness existing between this and the English ale, he has a very cute knowledge “of how they do it at Burton.” We questioned the barman as to how the public liked “Smithwick’s,” to which he replied they never had a complaint, and that customers who had tried it would never have any other. The colour is the usual Burton tint, it is perfectly clarified, and always possesses a nice head. It is choicely “hopped,” and it must be a capital tonic. The proprietor of the restaurant to which we have referred has expressed himself thus:- “If the quality of Smithwick’s ale keeps up, as it has done, I shall sell none other.” We learn that its keeping qualities are most satisfactory, and that there is a depot in Dublin at the “Lot[t]s,” to the rear of Bachelor's Walk, where a large quantity of ale is properly stored. Messrs. Smithwick’s own carts deliver to all parts of the city, and we are pleased to know that the trade is increasing, and that traders are proud to admit that a finer glass of ale, either in England or Ireland, was never tasted. The Dublin agent is Mr. Wm. Jarratt, whose office is at 8, Cope Street, Dublin.

Newspaper advertisements for this decade show the Smithwick's brewery were supplying Strong Ale, Pale Butt and three different variants of stout as well as a Dinner Ale, but it was their East India Pale Ale that they championed at this point and which their advertisements maintained was their 'Speciality.' As we read above, their pale ale was also the beer they showed at that 1892 exhibition for which (along with other breweries) they were awarded a gold medal and a Diploma of Merit, which they naughtily claimed was a 'First Prize' by the 1950s and is sometimes incorrectly attached to the modern 1960s born Smithwick's Ale to which it bears no real relation. It also seems that asking for a "Smithwick's" in Dublin - at least in the establishment mentioned - would get you a pale ale of Burton quality and something that would compare favourably with Bass's version, which was extremely popular in Ireland at this time. 

A cynic might suggest that the above article is just an advertisement of sorts and we shouldn't take much heed to the lyrical waxings of the writer but there must be a strong element of truth to this probable piece of advertising prose even if that seems a little hypocritical to say given the comments regarding marketing content mentioned above. It's certainly nice to read how Kilkenny was seen as the Burton of Ireland - as farfetched as that might be in reality given how it contained only two breweries at this time - and the rest rings true without being able to verify the quotes of course.

Of note is the fact that Diageo - owners of the Smithwick's brand via Guinness - relaunched a pale ale in 2011 which was a journey full circle back to where they were decades ago with their IPA and then their No. 1 ale, albeit with a different recipe and brewing regime, and this was the same time they started marketing their red ale as such.

I doubt it received a write-up like their East India Pale Ale, and any comparisons between the city of Kilkenny and the 19th century town of Burton would have been a difficult sell, even by clever marketing.

Liam K

Please note, all written content and the research involved in publishing it here is my own unless otherwise stated and cannot be reproduced elsewhere without permission, full credit to its sources, and a link back to this post. Newspaper research was thanks to The British Newspaper Archive, who have kindly let me share the above images from The Whiskey Trade Review 3rd March 1896. DO NOT STEAL THIS CONTENT!