The wit and ingenuity of the world would seem to be on the side of frivolity and wickedness. The efforts made to entice men and women to the profane, the foolish, the enervating, and the contemptible, are far greater and more intense than the efforts to regenerate, to restrain, to correct. The follies of our day are characteristics almost superior to the genuine achievements which we can really boast. Fashion in itself is a sufficient indictment against us. The attractions of life are usually foolish in act or seeming, and sometimes they are wicked and pernicious. Any bad play put upon our stage is certain to attract attention and to gain applause. Any novel contemptibility is hailed as a stroke of genius; and the man who invents such a monstrosity as a barmaid show, a baby show, or a beer show, is instantly elevated to the rank of a benefactor. The lower senses are invariably appealed to in these clever designs; and we are sorry to see that success is often achieved by the assistance of those whose duties should preserve them from such a foul abuse of power. The latest sensation is, as we have hinted, a beer show. Babies, barmaids, pugs, and monkeys having had their year, the folly of the age finds relaxation in beer. It is needless to say that the scheme is due to the brain which originated these splendid absurdities; and it is also needless to say that the brains of those who assist at the show will be none the better for the exercise. In Woolwich Gardens [London] there are just now some five and thirty specimens of the national beverage. The visitor pays for a tasting order, and having made up his mind, or as much of that guide as remains after the discharge of a solemn duty, he votes for a particular beer. If we remember that even half a glass of beer all round will give the taster a gallon of intoxicating liquor, we can estimate his judgment, his sagacity, and his condition. To the ordinary mind there is a leering impudence in this scheme which is at once disheartening and irritating. The audacity which enables a man to submit to this sort of pastime to a civilised people is very suggestive of the spirit of the age. But the truth of the case is humiliating, indeed. These things succeed. Thousands of young men will visit the gardens and taste the beer and record their votes, and the proprietor, who is rapidly gaining a reputation for unequalled cleverness, will probably make more money in a month than a man of genius and industry can in a year. In a community like ours, where religion and morality have a real influence, a beer show is happily an impossibility. The idleness of wealth is one of the curses of England, for idleness is ever wicked or inane. In Ireland what is sometimes called our provincial narrowness saves us from many of the degrading eccentricities of our rich neighbours, and preserves for us that stern regard for decency which is one of our it most praiseworthy qualities.
There are lots of quotable terms in this diatribe on beer festivals and their visitors, I think my favourite is 'leering impudence?'
Regardless, enjoy your next splendid absurdity - wherever, however and whatever that may be ...
Liam K
Please note, all written content and the research involved in publishing it here is my own unless otherwise stated and cannot be reproduced elsewhere without permission, full credit to its sources, and a link back to this post. Newspaper research was thanks to The British Newspaper Archive, who have kindly let me share the above image. DO NOT STEAL THIS CONTENT!
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