Paper never refused ink they say, and I've learned than you certainly can't believe everything you read, but I came across the following advertisement by Allsopps in the Dublin published The Freeman's Journal of 1844.
The figures may be of interest to some people as they claim that their beers are best by virtue of the quantity that is shipped to India and the price it achieves in the ports there versus Bass and Hodgson...
It also contains a list of the places in Dublin where it was available if any of my scarce readers there fancy rooting in a cellar for a stray cask...
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Not forgetting Cork, here is a advertisement from The Cork Examiner in 1856 again for Allsopps, but this time letting us know how wonderful their pale ale is for our constitution!
Well if you can't trust someone called BARON LIEBIG then who can you trust?!
...
Wait a minute...
Liam
(Ron Pattinson over at Shut Up About Barclay Perkins has more on the above price spat here.)
With thanks as ever to my local library...
1844 is pretty early too. The IPA craze only really began in the 1830s.
ReplyDeleteBass had adverts of their own disputing Allsopps claims:
ReplyDeletehttp://barclayperkins.blogspot.nl/2011/01/bass-answers-allsopp.html
I found both the Allsopp and the Bass advert in the Indian Mail.
ReplyDeleteThanks Ron, I've edited my post to add a link to that post of yours.
ReplyDeleteHey John, as per a previous post, my first local mention of an 'East India Bitter Ale' being available locally (Carlow) is from November 1842 - possibly from Jamieson, Pim and Co. I must keep an eye out for earlier mentions...
ReplyDelete