Showing posts with label Smithwick's History. Show all posts
Showing posts with label Smithwick's History. Show all posts

Friday, 4 July 2025

Irish Brewing People of the Past - #1 John Smithwick

‘This is the story of an Irish industry which started 243 years ago when a twenty-year-old youth left his Tipperary home, married a Kilkenny girl, settled in Kilkenny city and started a business which is now a household word all over Ireland.’

Here in Ireland, the disconnect between the beers we drink and their origins and true history means that we are far removed from the personalities of those who founded or drove the expansion of our brewing industry in the past. We know very little about those brewery owners whose legacy has been reduced to a brand held now and brewed by larger conglomerates - and sometimes smaller entities - who may or may not care about the actual heritage of the beers that they curate. Those are the ‘lucky’ ones, as at least their names are still associated with Irish brewing, albeit with a history written sometimes by marketing people more so than researchers or historians. Add to this the unmentioned owners of the brands and breweries that are no longer known or spoken about and we have a huge number of unrecorded names and personalities who are now practically lost to the beer drinking public. Names such as Watkins, Perry, Stoer, Pim, Keily, Strangman, D’Arcy and a host of others might have a vague resonance with some people, but very little is recorded about the characters themselves, or at least not in any biographical way.

Who are these often misremembered and unknown people who gave their names to breweries and beers over the last few hundred years? Some of course have been well recorded, names such as the Guinness, both Beamish and Crawford, and Murphy have all been written about in depth in printed publications and online, but others are much more enigmatic or unrecorded.

In this new occasional series, I want to explore some of the less or unknown characters of Irish brewing and reveal a little more about their history, lives and connections to others in the brewing trade. This has been made much more possible in recent years given the online presence of genealogy sites, hard to source old books and publications, and old newspapers - and without those resources this series would be almost impossible for an armchair researcher and reporter. I hope to connect the reader with these personalities and give a little family history as well as exploring how they came to own breweries - or work them. This will still be a tricky enough task so unfortunately, we will still be in the realm of ‘perhapses’, ‘maybes’, and ‘possiblies’ as we investigate their origins and activities.

So, let's begin ...

-o-

Apart from the well-known entities listed above the next most mentioned character in Irish brewing is one John Smithwick, whose participation in Irish brewing history is rather unclear and muddied once any real digging is made into his purported history. I’ve written about the subject of the Smithwick’s brewery many times before - ad nauseam some might say - and given my opinion on its origins based on the published and available material in common sources and archives, but here I will look a little closer at the man whose personal history should be recorded as best we can, seeing as he is thought of (rightly or wrongly) as a large and important figure in Irish brewing history.

The quoted paragraph at the start is from a booklet printed in 1953 called ‘The Smithwick Story’ published by the Irish Publicity company in Dublin as part of a series they hoped to produce on Irish industrial businesses. The publication includes some pages on the history of the brewery and how it operated in the fifties as well as the challenges that lay ahead. 

And that brief quoted history of Smithwick’s origin raises a few questions about the enigmatic John Smithwick who is purported to have begun the business in 1710.

Another version of the origin story is on the Smithwick’s Experience website, and states that the early eighteenth century was ‘a time of strict Penal Laws forbidding Catholics from owning land or running for local office. Into this scene arrives the orphan John Smithwick determined to defy the odds and begin trading’ and the general story being communicated by many sources is that John Smithwick was a Catholic orphan from Tipperary who came to Kilkenny and allegedly went into partnership with a Richard Cole on the site that now houses the brewery tour, and that he began brewing a red ale in 1710 - or variants of this tale. (Just to clarify, yet again, that this continuous brewing of the same beer is not possible, given the ingredients in the current beer at the very least.)

So who exactly was John Smithwick?

Sadly, and predictably given the passing of three centuries and more, information is quite scare, but by looking at a couple of independent sources - a genealogy site plus a book on the Smithwick’s family by Art Kavanagh* - we can put a little of his history together, especially if we go back a couple of generations from John to his grandfather, Lt. Colonel Henry Smithwick. 

Henry Smithwick was a protestant born in Hertfordshire in England in 1599 and having moved to Ireland sometime in the early 1600s was in the employment - as was his father Robert - of Richard Boyle, 1st Earl of Cork, a contentious figure in Irish history, to put it mildly. Henry was married to Mary Fortescue from Devon with whom he had two sons, Henry and William. He was part of the Cromwellian army and had land in Ballydarton in Carlow - where he also served as sheriff - as well as being resident in Waterford and Cork at various times. He died in 1670, and his sons both followed him into the army, with Henry junior achieving the rank of Captain in the army.

Captain Henry Smithwick was born around 1630 was listed as in ensign in 1649 in a section mentioning his father in "Depositions of Cromwell's Adherents" regarding the securing of the town of Youghal for English forces. He was registered on a census in Drogheda, Co. Louth in 1659, and as "Henry Smithwick, of Lord Lisburne's Regt of Foot, later Capt in Co Richard Coote's Regt of Foot" in Burke’s Peerage, and was still listed as being in the English army in 1692. He was familiar with Kilkenny as he removed the King James’s Royal Arms from the Tholsel (city hall) on the High Street and replaced them with King William of Orange’s. He was married to Sarah Meredith and had six children - one of whom was our John Smithwick. (This early history is set out in Kavanagh's book and backed up by the genealogy website that references Burke's Irish Family Records.)**

John was born in 1690 - there are no official, published records that tell us where, and married Jane Dunphy in 1719. Jane died in 1725 and they had no surviving children – they seem to have sadly lost 5 sons. He remarried at some point to Mary Grace who was born around 1710 with whom he had three sons, Edmond, Peter and Michael. He may have lived in Lazybush (Lousybush) just north of the city, as this is where Mary was from and where Peter was born.

There appears to be very little available history for John Smithwick but he seems to have been a protestant, like his father and grandfather, although his second wife Mary Grace was Catholic and so were her children. Kavanagh and other sources would seem to suggest that he remained protestant until his marriage to Mary Grace some time well after 1725 (given Mary's age and the date of his first wife's passing) and perhaps until his death. Both John and Mary died in 1768 and both are buried in St. Canice’s Church of Ireland Cathedral graveyard, very close to his first wife.

That's their gravestone at the top of this piece.

Of what John’s occupation was when he arrived in Kilkenny - if he didn’t already live near here - we are quite unclear, He doesn’t seem to have been mentioned in any military setting so it appears that he didn’t follow in his father and grandfather’s footsteps. Given who his father and grandfather were and the land they owned, it’s likely that John too was a man of some means at least at this time. Modern anecdotal sources mention a relationship with a Richard Cole as a brewer but there are no available records that show this. A Lease that claims to show the plot of land Cole being the site of the brewery near the St. Francis Abbey doesn’t mention John Smithwick and is also for a plot of land outside the Black Abbey Gate, so is clearly nowhere close to that site anyway. A short family history written by Walter Smithwick in the 1960s states that John Smithwick’s business at this time was unknown, and even the Smithwick’s Experience website now states that the brewery fell out of family hands and only returned to them in the early 19th century, so there is little history surrounding the so-called originator of the brewing dynasty.

So unfortunately, if not curiously, there is no published information for our John Smithwick being a brewer in any way – not an auspicious start to this series on Irish brewing figures! It does not mean that he wasn’t involved in brewing of course but the most optimistic scenario imaginable is that he was in some sort of business partnership with Richard Cole and that one or either had a small brewhouse at their house for the household's consumption - which was quite common – and somehow this morphed into him being a brewer, perhaps? In truth the house owner would never have been the actual brewer anyway, that would be done by one of the workers on the estate. So sadly, I can’t find any information that shows that John Smithwick started a brewery in 1710 as is often claimed, unless some more information comes to light or is released by certain parties.

The earliest written evidence of any of the Smithwick family owning a brewery was a few generations later, where through John’s son Peter, and Peter’s son John and then great grandson Edmond, the brewing arm of the business appears to have been started in 1827, having bought and converted a distillery for that purpose. There is mention in some sources that our John could not own a brewery in 1710 because of The Penal Laws forbidding Catholic ownership of businesses, but if he was protestant at this time - as reported by Kavanagh - then this law would not apply to him. It certainly would have applied to his children and grandchildren but they have never been shown to be connected to the brewery in any way by any source, and Edmond’s father John held lands and successful merchant businesses for many years prior to Edmond buying the lease on the brewery – surely he could have ‘declared’ his interest at least – if not ownership - in any brewery? The Smithwick family were certainly Catholic and staunch Nationalists by the 19th century it is worth adding.

It seems impossible to find how and why the 1710 reference was first mooted and what exact information led to this date being quoted, although it seems to first appear in print around 1892. Earlier sources such as trade directories or travel guides don’t mention the brewery, and those post 1827 don’t mention the date, nor any John Smithwick. For example 'The Official Illustrated Guide to the Great Southern & Western Railway' by George S. Measom from 1866 clearly states the brewery was established in 1828, which is near the right date and probably when they started brewing in any meaningful way. Perhaps there is some mention in the family records, but that would have been published with more detail surely – especially in the write-up by Walter Smithwick?

So, our first foray into the historical characters of Irish brewing doesn’t tell us much of who John Smithwick really was business wise, but it puts a little more history to the person himself. Hopefully new information will surface to throw some light on who exactly was the ‘mysterious’ - if less so now - Mr. Smithwick.

TBC? ...

Liam K

(Note. There is also a reference to a Smithwick marrying the daughter of someone in the Cromwellian army, Richard le Harte in Tipperary. This person is mentioned as a William Smithwick on one unverified genealogy website but there is no record of this daughter - Margaret - in any online biographies of Richard, nor does her proposed birthdate tie in with his timeline and marriage, and although a John is mentioned as a son the dates again don’t match and she would have had to have him at the age of 15, which isn’t impossible but not likely. Anyhow, the other family tree is from two seemingly reputable sources, so appears to be correct, subject to finding other information.)

*The Gentry & Aristocracy Kilkenny – Smithwick of Kilcreene St. George of Freshford Wandesforde of Castlecomer by Art Kavanagh

** This connection to English or Cromwellian soldiers and personnel is more common that one would think. If you go back far enough then many of us - including myself - had actual or reputed connections with those who came here at this time.

Please note, all written content and the research involved in publishing it here is my own unless otherwise stated and cannot be reproduced elsewhere without permission, full credit to its sources, and a link back to this post. I relied heavily on the Art Kavanagh book mention above and the linked Smithwick family website for much of the content printed here, added to by other online sources as linked. The photo used is from my own collection and taken by me a few years ago. DO NOT STEAL THIS CONTENT!

Friday, 16 February 2024

100 Years of Irish Brewing in 50 Objects: #17 – Time 'Pilsner' Glass (1960s)

There’s pleasure in a glass of beer
When hard by work opprest;
It soothes the brain with thought o’ertaxed,
And sets the mind at rest.
Its praises I will loudly sing,
And sound them far and near;
There’s nothing can refresh you like
A glass of bitter beer.

Excerpt from ‘A Glass of Bitter Beer’ by John Drake from 'Jock Sinclair and Other Poems' - 1890

It could be argued that the pilsner-style glass used by Irish pubs for over 70 years is one of the most iconic glass shapes that has ever appeared in the hands of an Irish beer drinker. It is an elegant form, if a little top-heavy in appearance when full, although in truth this is balanced by having a thick and heavy base, plus it's incredibly tactile and extremely practical to drink from, with the width of the mouth of the glass perfectly proportioned for either sipping or gulping its contents. This example from the Smithwick's brewery in Kilkenny for their forgotten and (ironically) timeline purged Time beer brand has all of those elements, plus a wonderful, thick gold band around its rim that heightens its graceful beauty.

Time ales were launched by Smithwick’s in 1960 with the aim of revitalising an aging brand for more modern times and to celebrate their (so-called) 250th anniversary. Under this rebrand their top selling No. 1 pale ale would remain the same but their golden export ale was rebranded as Time and their SS ale as Extra Time. A few months later their ruby coloured barleywine was also brought into the fold as Time Barley Wine. The launch meant a complete rebrand for most of the Smithwick’s beers with a new logo, beer labels, coasters and other ephemera, plus of course glassware. Branding on glasses was a relatively new idea here, and Time was probably one of the first beers in Ireland to have its own range of branded glassware. As well as the pilsner glass there was a handmade tankard and a dimple mug, plus Time branded water jugs suggesting to the consumer to have a chaser after their beer – ‘Time for a Chaser!’

By 1964 Guinness were in control of the brewery and that that was the death knell for the Time brand. It would appear at least that the marketing and research gurus in St. James’s Gate decided to consolidate the range down to just two main products, the barley wine and their newly developed Smithwicks Draught keg beer which was launched in 1965, seemingly as a direct reaction to English brands such as the Cork brewed Watney’s Red Barrel. This new keg beer was - ironically - also available in bottles as Smithwicks D. The Time brand seems to have disappeared that same year and appears just fleetingly and rarely - if ever - mentioned or promoted in the current history of Smithwick’s, as they attempt to draw a direct-if-fictitious line from the present iteration of the brand to a nonsensical beer brewed in 1710.

-o-

The origins of this exact glass shape - a trumpet rather than the much older cone style - is hard to track but it may have arrived in this country at least via exotically continental premium lager brands such as Tuborg, Patzenhoffer (Patz) and Carlsberg in the 1950s, where that elegant shape suited the marketing of said beers. It was certainly popularised around this time although there were so-called ‘pilsner’ glasses or tumblers available before this era. For example, James Fox & Sons, the well-known Dublin public house suppliers selling something called a 10 oz ‘Pilsen’ glass in the 1930s, although we don’t know its exact shape. Prior to this period the normal half-pint glass would have been more squat and conical in shaped, sometimes with fluted ornamentation.

Some of those lager branded 1950s glasses still survive and apart from some minor changes they have stayed with us and remained the same over the intervening decades, although modern versions seem to have sadly - if practically - lost their gold rims. (Incidentally, experiments done in the early 19th century state that tea drank from cups with gold rims were at least perceived to taste richer and better, so this might explain another reason for the popularity of this type of decoration.)

-o-

To this day if you ask for a ‘glass’ (half-pint) of beer - and sometimes minerals (soft drinks) - in a standard Irish pub it will be most likely served in one of these glasses, and for sure if you order a pint bottle in most pubs you will by default be given one with it. Certainly since the middle of the last century, and regardless of the beer style (Time was an ale not a lager for example) this glass type was used predominantly in Irish pubs, including - even now - for draught Guinness at times. (There was a minor flirtation with a half-pint version of the tulip pint glass but it was a little rarer, although that shape appears to be still used in the occasional pub.)

One of the most famous appearances of this glass shape in popular culture is in the 1958 movie ‘Ice Cold in Alex’ where the character Captain George Anson downs a glass of Carlsberg having arrived in the titular Alexandria. (Never mind that in the original book the beer in question was Rheingold, and the imagined glasses were possibly different.) That scene, which was immortalised as a Carlsberg advert in the 1980s, certainly showcased the glass to great effect.

The sizes of these glasses varied a little when used for beer, from 10 fl.oz. versions - a half-pint - up to 14 fl.oz. versions like the Time glass. These larger sizes were quite popular as they held a half-pint bottle with its head from one pour. Only half-pint glasses used for draught beer sales were verified for volume by government bodies here - the others did not require it, as they were served with bottles that were already verified as to the volume they contained.

So, Smithwick's Time ales may not have lasted but at least the glass shape did, and hopefully it will continue to be used in this country for the foreseeable future.

(There is more on the Time ale brands here, and the beer writer Pete Brown has a nice piece on Ice Cold in Alex and that famous scene here. Finally there is a dive into Smithwicks ale and its supposed history here.)

Liam K

Please note, all written content and the research involved in publishing it here is my own unless otherwise stated and cannot be reproduced elsewhere without permission, full credit to its sources, and a link back to this post. The photograph and glass itself are the authors own and the image cannot be used elsewhere without the author's permission. DO NOT STEAL THIS CONTENT!

Friday, 24 June 2022

Beer Myths on Beer Mats? A Closer Look at the Legendary Marketing of Smithwick's and Kilkenny Ales

There are two much-captured street views in the extremely photogenic city of Kilkenny, one is the view up the steps on St. Mary’s Lane that frames the same-named church, while the other is down a cobblestone alley off Parliament Street that leads to a wide-doored archway over which are, in raised red lettering, the words, ‘E. Smithwick & Sons Limited.’ The other commonality between these two views is that both lead to places of worship of a sort for many pilgrims – or more accurately tourists these days - as St. Mary’s now houses the Medieval Mile Museum and the latter what was a world-famous brewery.

Both are of historic importance but the Smithwick's brewery - or the St. Francis Abbey Brewery to give it its proper name - is an establishment that I am mildly obsessed with for a number of reasons. It was the last of the great local (to me) breweries to close its doors; it was a huge employer for over the years to the people of Kilkenny; it was the originator of what is probably the first great Irish festival the Kilkenny Beer Festival in the 1960s, and as early as the 19th century its beers were celebrated beyond these shores and especially so in England. I could go on but suffice to say it brought wealth, pride, and recognition to the smallest city in Ireland and rightly deserves to be remembered, lauded and revered for the huge impact it left on Irish brewing history.

But is there a nagging issue, a grey murkiness that muddies its history, which means that the brewery has lost more than it has gained in the promotion of ‘Brand Smithwicks’ and becoming for the most part a single product within the portfolio of a much larger global company? This is a subject I have written and commented about before, both in a short history on brewing in Kilkenny and in a piece on the dubious history of Irish Red Ale, but I have never explored these legends one by one, so here I hope to do just that. I have picked three stories from Smithwick’s - and Kilkenny ale’s - marketing that come up in much of the advertising for these two brands, and which are used on their promotional material and advertisements.

Any history has its seeds of truth but unfortunately when marketing and monetary gain are added to the mix it can often lead to the blurring, inventing and erasing of history in order to create a marketable narrative, but is that the case with Smithwick’s and Kilkenny ales?

I will let you decide ...


Legend #1 - The Brewery was Founded on the site of St. Francis Abbey


Here is the back of an undated 'Kilkenny Irish Beer' beer mat where it says:

'Kilkenny Irish beer is brewed in the famous Smithwick’s Brewery. Founded in 1710 on the site of St. Francis’ Abbey, the brewery is set amidst the rolling green hills of Kilkenny. The special beer is made from only the finest natural ingredients and brewed to the highest of traditional standards.'

Ignoring that 1710 date for now plus the fact that the brewery was always in extremely urban surroundings with few if any 'rolling green hills' even visible from the site, we will focus on the admittedly loose implication that the brewery was founded on the actual site of the abbey building - an image that is often used with the Kilkenny brand, and a link that is used in the advertisements for Smithwick’s too. (Incidentally, as I have discussed previously in that article on red ales, Kilkenny beer was launched as a new beer in 1987 and was not available in Ireland until 1995 so its heritage has no real historical age. It was developed as a reaction to other Irish-touted beers in the late 1980s.)

The abbey building itself is not mentioned on the lease description from 1867, or when the site was sold in 1827 (both of these can be seen or accessed via that Kilkenny brewing history article), and in the 1868 Royal Society of Antiquaries of Ireland report concerning the condition of the tower it states that:

'The ruins of the Abbey including the tower were possessed by a person who had not the means of doing anything to preserve them. Although they adjoined the Brewery of the Messrs Smithwick, unfortunately they did not belong to those gentlemen - if they did, no subscription would have been thought of, for the work would have been done at once without assistance from any other source. The Messrs Smithwick had most liberally headed the subscription list with a donation of £10 ,and would afford any facility and assistance in their power.'

It was both magnanimous and logical that the Smithwick's family would assist in the upkeep and repair of the abbey but they clearly did not own it at this point.

Indeed the abbey building was up for sale in 1880 as can be seen in an advertisement in The Kilkenny Moderator on the 15th September 1880 which states:

CITY OF KILKENNY

AUCTION OF VALUABLE FREEHOLD PROPERTY AND FRUIT GARDEN.

MESSRS. McCREERY BROTHERS have received instructions from Mrs. Hayes to Sell by Public Auction. in one Lot, on WEDNESDAY. 22nd SEPTEMBER, 1880, At the City Court House, Kilkenny. at 12 o'clock, noon, Her Interest (Freehold) in the Dwelling House and Premiers, known as St. Francis' Abbey and Gardens. situate in the Parish of St. Mary's and City of Kilkenny (adjoining Messrs. Smithwick's Brewery). 

We can again see that it was adjoining and not part of the brewery at this point.

It is also worth quoting George Henry Bassett in The Kilkenny City and County Directory and Guide from 1884 states that:

'The Abbey itself with a very choice fruit garden and cottage was sold a few years ago for 600 to the late Mr. William Morrissey hardware merchant Mrs. Mary Morrissey his widow is now in possession.'

So although it was called ‘The St. Francis Abbey Brewery’ (which just followed on from the same named distillery) it was originally situated beside the abbey building but not part of it. There may have been a portion of it leased by the brewery of course but it certainly was not part of the property as such at this time, although the cooperage may have extended right up to the knave of the abbey as mentioned my George Measom in his guidebook in 1866 (More on this later). In other words the walls of the abbey building may have been used as the outer walls of some of the brewery structures.

The Kilkenny Moderator from Saturday 19th of May 1894 mentions some archaeologists visiting 'places of archaeological and antiquarian interest in the city, including St. Francis' Abbey, now [my emphasis] portion of the premises by the great Brewery establishment of Messrs. E. Smithwick & Sons' and in the same newspaper on the 6th of September 1902 in an article about the abbey it states that:

'The ruins of Francis Abbey, standing in an orchard the property of Mr. George Stallard, and adjoining the premises of the sell-known brewery, the property of Messrs E. Smithwick and sons, Ltd.'

Although three days previously they had printed the same article, but stating that the abbey was inside the Smithwick's property. Whether this was an error corrected by the later publication or not I do not know, or if it was around this time that the existing abbey structure finally came into the hands of the Smithwick's business. It certainly appears to be in the possession of the brewery by 1907 as when talking about the abbey in Journal of the Irish Memorials Association of that year a Colonel White states that 'it is now a store in Mr. Smithwick's Brewery.'

One of the best sources for Kilkenny history is the Irish Historic Town Atlas for the city, and one of its maps for c. 1842 (based on the OSI maps) clearly show a starch manufacturer abutting the walls of the abbey building, with the brewery itself to the south of that business. That enterprise may have been part of the general Smithwick's business – I am unsure – but it served a different purpose to brewing. My contention would be that the brewery spread north over the course of the 19th century and into the 20th to eventually take over the whole site to where the Breagh river meets the Nore, the footprint it had when the brewery closed in 2013.

For fairness and clarity I must point out that in ‘Kilkenny and its Vicinity’ published by Browne & Nolan in 1851 and writing about the condition of the abbey, and commenting on how it was now being used as a ball alley, says that 'parts of the building form a portion of Mr. Smithwick's Brewery establishment,' although my interpretation of that is as I have already stated, that some of the walls form the boundary of the property rather than them being within the site itself, indeed I came across a mention in the Historic Environment Viewer for the site of the brewery regarding the removing of a cooperage structure that they had built up against the abbey itself. Also for balance yet again, in The Builder Vol.36 from 1878 there is a mention of 'the ruins of St. Francis Abbey in Smithwick's brewery' but I believe this was just an assumption made by people getting a general tour of Kilkenny.

So was the brewery founded on the actual site of the existing abbey building? I can find no verifiable evidence that the abbey was in Smithwick's ownership or occupation until around 1900, although the term 'site of' is open to the interpretation of being somewhere close to the abbey itself (Even the distillery of Patrick Brennan that became the brewery is mentioned as being at St. Francis Abbey in 1824 - more on this below) but the implication in some of the marketing could be interpreted in a way that implies the extant abbey building has been part of the brewery for centuries. It is possible and indeed likely that the grounds of the original general abbey site - and the other buildings and land that no doubt existed around the building - may have become home to the brewery site, but that much-advertised building has no verifiable ancient historic connection to the brewing of any Smithwick's beer. If what is meant by some of the marketing is that the brewery was situated on the general abbey environs then that may indeed be accurate.

It is a grey area in some ways but crystal clear in others, depending on the interpretation of the narrative.


Legend #2 – That Smithwick’s ale was first brewed in 1710

There are round fish-eye discs attached to the front of many pubs - in Kilkenny anyhow - that proclaim:

SMITHWICK'S

First brewed in Kilkenny in 1710

Still enjoyed at [pub's name] in 2010

There are also beer mats that proudly state 'Superior Irish Ale since 1710' or sometimes something as definitive sounding as 'Over 300 years ago in 1710, John Smithwick began brewing his famous ale at the St. Francis Abbey Brewery.’ Some are slightly less blatant with the phrase 'crafted and perfected since 1710' but all of the marketing again suggests, or in most cases states, that the same Smithwick's ale that is available today has been brewed for over three centuries, practically stating that nothing has changed in those three centuries. Almost all advertisements, including recent ones on mainstream television, also appear to imply this to be a true fact.

But there are many issues with this assertion of course, and again we will side-step the 1710 founding date for now and look at something relatively more recent. Firstly, I will repeat here a paragraph from one of my own aforementioned red ale posts:

"A report on Smithwick’s ‘275th’ anniversary in The Kilkenny People in 1985, admittedly 20 years after the launch of its kegged ale states that ‘public taste […] for ale had begun to change and a demand for a darker, sweeter ale became apparent late in 1965. Smithwick’s draught keg was developed [my emphasis] therefore to meet demand.’ So this also seems to rule out the possibility that Smithwick's Draught was a rebrew of an older XX ale or similar from Smithwick's wonderful repertoire of ales from the 19th and early 20th century, more is the pity, and seems to show that they were indeed mimicking in a way, another kegged ale that was selling well at the time - [Watney's] Red Barrel."

The original article I quote clearly states that what we think of now as Smithwick's ale was created in 1965 - not 1710.

If we want further evidence we can look at what was their most popular beer prior to this period - Smithwick's No.1 - which was a pale ale and not a red ale, as attested to by adverts such as one in the New Ross Standard on the 20th August 1966 that clearly mentions 'its rich golden colour'. We can look back to older adverts which mention other beers too, such as one in the Kilkenny Journal and Leinster Commercial and Literary Advertiser on the 31st of January 1852 that champions a 'Pale Bitter Ale', and we can also mention 'XXX & Pale Ales' from the same publication on the 15th of January 1868. Very importantly we can quote the Kilkenny Moderator on the 12th of March 1828 and in what was one of the first mentions of beer production from the St. Francis Well Brewery mentions:

'Porter, Pale Butt, & Strong Ale, in Wood and Bottle, of their own brewing.'

These are for sale in Edmund and Patrick Smithwick’s shop on High Street in Kilkenny. None of these sound anything like the current offering that is Smithwick's Draught, and if you had a 'famous red ale' would you not be mentioning it in your own advertisements for your own beers? It cannot be the porter as that was dark, the pale butt beer was - well - pale, and the strong ale may have been amber or reddish but the current version of Smithwick's can hardly be classed as a strong ale by any definition of the term.

Also, in a report on a breach of the public spirit licence in The Kilkenny Moderator of 3rd of May 1862 'Smithwick's pale ale' is mentioned in the context that it was a common commodity, and the Waterford Mail from the 10th of September 1869 in another court report about some of those accused 'testing the strength of Smithwick's "pale butt".'

An article in The Waterford News and Star from September 1873 mentions a strong, aged amber ale but that certainly sounds nothing like modern day Smithwick's apart from the colour perhaps - I would think that this is the XXX mentioned above.

Admittedly other various adverts from the 19th century mention just ales or mild ales in general but none mention this 'famous' reddish coloured ale that Smithwick's claims to have brewed for centuries. Again, just for clarity and fairness an advertisement in The Cork Daily Herald on the 11th of February 1882 for a Cork agent for the brewery's beers list their East India Pale Ale as well as that XXX ale mentioned above, plus an XX and an X ale. All of these may have been darker than their pale ale and possibly amber in colour as described above but I have given my thoughts on amber ales previously and although they did exist it is a stretch to connect any of those beers with Smithwick’s modern 1960s' keg ale.

Most interestingly, George Measom in ‘The Official Illustrated Guide to the Great Southern & Western Railway’ mentions a visit to Edmond Smithwick’s brewery in 1866 and talks about the ale production there, noting that there were 'two enormous pale ale vaults' in which were stored '4,000 hogsheads of ale.' He also mentions the malting process within the brewery and how carefully it had to be dried 'to prevent the slightest tinge or colour being imparted to the malt...' (no other malt or roasted barley are mentioned) and also with regard to the boiling of the wort he states that the coppers are uncovered 'to preserve the colour of the wort, which would be darkened by higher pressure.'

Does any of this sound like anything even remotely red-tinged? It sounds like pale ale being brewed with pale malt and being store in a 'pale ale vault'. The brewery was of course also brewing porter at this time, which just gets a mention in the heading but not later on. India Pale Ale gets a mention as being 'extensively brewed' by them so I am assuming that porter was in relatively small quantities, as were any other ales.

In 1892 according to The Dublin Daily Express of the 16th of August the St. Francis Abbey Brewery showed a 'large quantity of East India pale ale' at The Distillers, Brewers and Allied Trades Exhibition in The Rotunda in Dublin, implying that this was their bestselling ale at the time perhaps? Indeed the were awarded a Diploma of Merit for that beer and it was deemed to be 'equal to some of the best of the English brands' according to a later report in The Kilkenny Moderator. If they were brewing a famous red ale would they not exhibit it here too?

Moving forward a few decades an advertisement in The Sligo Champion on the 10th of December 1965 states that the pale Smithwick's No 1 was being called "Ireland's legendary ale. The clearest call of true Irishmen for over two hundred years.' and has the by-line of 'Ireland's traditional ale' so how can this product, which is obviously not the same as the new kegged ale offering, be this alleged historic ale as well as the modern kegged brew? (Not that the new brew was being touted as such at its launch, that assertion came much later.) In my opinion it simply cannot, it is just that the marketing shifted from one beer to the next when No. 1 was side-lined, even if bottles of the modern branding currently have a rather cheeky 'No. 1' on its label!

When Smithwick’s briefly rebranded much of their ale to the ‘Time’ name there were advertisements that listed their produce and none sound like an old red ale recipe, in fact the whole Time rebrand was a modernisation of their beers and the closest sounding at a push – Extra Time – still does not sound like our modern Smithwick's ale. You can read more about that branding hiccup in my post on the subject.

Most damning is an advertisement that the company themselves took out in a magazine called Kilkenny '66 issued by the Kilkenny Junior Chamber. Although the ascertain that the brewery has been brewing for 'over 250 years', which will be dealt with next, they advertisement also clearly states that Smithwicks Draught is 'the new flavour in beer.' So the brewery themselves clearly saw it as a brand-new brew and not dating from 1710.

Finally, Michael Jackson in his Beer Companion book published in 1993 can tell us that Smithwick's was then brewed with 'highly modified pale ale malt, three percent roasted barley and 20 percent corn syrup' plus various hops. That certainly does not sound like a recipe that has been around since 1710, and although Jackson may have been wrong about certain facts on Irish brewing this seems to be too accurate a recipe not to have been acquired in or from the brewery itself. And in Iorwerth Griffiths' much read and appreciated Beer and Cider in Ireland published in 2007, he gives a recipe that he says may not be up to date, but the implication is that it was certainly the recipe at one time, which sounds quite like Jackson's and may be from the same source. The fact that they both mention roast barley as an addition to the brew is of interest as roasted barley, as distinct from roasted malted barley, was not to the best of my knowledge in use in the early- or mid-19th century and certainly not in 1710.

Even if we dismiss all of the above and we did consider the assertion that it is the same beer that was brewed when the brewery began, then by considering the changes that would have taken place in the brewing process, and the ingredients and the equipment, the only way any claim can be entertained that it is the same beer from centuries ago is to employ Trigger's reasoning from Only Fools & Horses regarding the broom he had all his working life. He just changed the head 17 times and put 14 new handles on it.

If you do that with a beer can it still be the same beer?


Legend #3 – That the Smithwick's brewery was established in 1710

Just about every advertisement, label and beermat makes this claim, the implication being that essentially the Smithwick’s family has being brewing in the same site for over 300 years. Many sources, which perhaps come from information from the brewery itself, mention the name of a Richard Cole as having a brewery on the site and that he was somehow connected with a John Smithwick who commenced brewing in 1706 or 1710 depending on the source.

This is a problematic assertion to prove in many ways, mostly caused by lack of available evidence, and a story regarding an almost hidden brewery - or owner - existing for over a century in plain sight in Kilkenny, which because of the Irish Penal Laws forbidding ownership of certain property by Catholics, had to be kept hush-hush ...

Let us look at what we do actually know about the brewery and its owners, for example Pigot's Trade Directory of 1824 does not list any Smithwick's as brewers and indeed mentions Patrick Brennan as a distiller at St. Francis Abbey. Although a Smithwick and O'Callaghan are shown as both grocers and wine merchants, so clearly Edmond Smithwick was not afraid to be known to be connected with a premises and business at this point in time. Quite the opposite in fact, as he was a well-known businessman, as was his father John before him. And no, that John is not the one who allegedly founded the brewery although some histories I have read seem to suggest he was, as they somehow lose a couple of generations of the family! This seems to be a problem with most of the purported history, both official and repeated - that these two Johns are conflated and we are somehow to ignore a whole generation of the Smithwick’s clan - namely the 'first' John's son and  the other John’s father – an enigmatic Peter Smithwick. Even if you look at a video from the Smithwick's Experience here, it shows various members of the family but seems to combine those Johns into one character. It would be wonderful to hear more about that Peter and how he influenced - or perhaps did not - his son to become a merchant and in turn influenced his grandson Edmond to build his brewery but I can find almost no information about him in any of the available brewery information, which is remarkable given that according to the alleged history of the brewery he would surely have inherited the 'secretive' business at one point.

More evidence of Edmond’s own business interests is shown in a notice of a partnership dissolution between the aforementioned Edmond Smithwick and Owen O'Callaghan in Finn's Leinster Journal on the 7th of July 1827 where he is shown to be a merchant dealing in 'grocery, wine, spirit, oil and colour, soap and candle' as well as a 'corn, flour, and boulting business'. O'Callaghan received the latter business and Edmond partnered with a Peter Smithwick (probably his brother who may have been named after his grandfather who I mention above?) on the former. So he was certainly a well-known business man and unafraid of having his name attached to these businesses prior to his involvement with the brewery, even before he went on to be a mayor of Kilkenny.

The advertisement from when the site where was up for lease is in my post on Kilkenny breweries as mentioned above, and the site is described as an 'Extensive Distillery, Malt House, Corn Stores, and Water Mill' which was 'now in full working order.' (Implying it is a relatively new reconstruction.) The advertisement says that the distillery could be converted into a brewery at zero cost, implying that it was not a brewery at that time. To make spirits in a distillery you need to make a ‘beer’ of sorts first so it would make perfect sense that it could be converted into a brewery as much of the equipment was the same.

So it appear by looking at these advertisements that Edmond Smithwick took over the lease of the distillery property in 1827, with beer production commencing some time after that and beer was certainly being produced by 1828 as per the advertisement mentioned above.

The Brennans still owned the actual site up to 1867 when it was in The Court of Chancery. And according to a petition in The Irish Law Times and Solicitors' Journal, Volume 1 of 1868 the site was due to be auctioned later that same year, as referenced in my Kilkenny article. So at this time the Smithwick’s family did not own the site, it was just leased to them. An interesting note on the petition states that the site was held in two leases, one dated from 1753 from William and Anne Archbold to an Ambrose Evans, and the other from 1780 by a Rev. George Evans to and Edward Evans. No mention of a Cole or Smithwick at those dates.

George Measom again in ‘The Official Illustrated Guide to the Great Southern & Western Railway’ states in the title of his description that the brewery was established in 1828, and it seems strange to me that the brewery would allow this date to be published if they knew it to be wrong. Indeed Measom would surely have had to ask someone when the brewery was established in order to get the date for his publication so why at this point did they not say 1710, as surely Edmond knew his own history?

By the way, that 1710 date seems only appear at the end of the 19th century, so perhaps that was when some paperwork was found mentioning some connection between a John Smithwick and Richard Cole and the fact that there was a brewery on Richard Cole's property, although this would have been common enough, as a brewhouse would have been a normal building to have on many farm properties or those attached to medium or large houses. The output would generally be consumed by the workers and those who lived in the house more so than for sale to the public.

There is an advertisement for the 275th anniversary for the brewery in The Kilkenny People on the 27th of September 1985 mentions Richard Cole living in Kilcreene Lodge (although he actually seems to have lived in Archer's Grove outside the city according to family biographies) and obtaining a 'fee farm grant' for the site that later became the brewery, although it is a little vague on the details and completely omits any evidence of brewing on the site until 1827. In the New Ross Standard 25 years earlier on the 18th of March 1960 the wording is equally vague in an article about that Time rebranding that was presumably given consent for publication by the brewery, where it states that 'The firm of Smithwicks was founded in 1710 by John Smithwick. At the same time, one Richard Cole, founded a brewery in Kilkenny. The two firms, Smithwicks and Coles, combined to be known as Smithwicks Brewery.' This hardly makes sense, as seemingly the brewery had to be kept secret according the current line of history touted by the marketing so how could it be known by that title? (Also, according to biographies Richard Cole was an army Colonel and later an M.P, there are no mentions of any other businesses.)

Tellingly, the aforementioned Historic Town Atlas for Kilkenny states clearly that 'Smithwicks, the best-known Kilkenny brewers, acquired Brennan's distillery in 1827 and established St Francis' Abbey Brewery', and this is a serious publication - the definitive guide to the history of Kilkenny. Not infallible of course but also rarely - if ever - wrong in my experience.

In the masterplan for the redevelopment of the brewery site on the Kilkenny County Council website the authors do mention that the 'first documented brewery in operation within the grounds of St Francis' Abbey has its origins at this time. In 1706 a fee-farm grant for what is now a part of the modern brewery property was leased to Richard Cole by the Duke of Ormond. Cole established a partnership with John Smithwick, who came to Kilkenny in 1710' although they then go on to say that there 'is little documentary evidence for this first brewery, though it appears to have been a small retail operation. Although apparently successful, the business did not remain in the Smithwick family after the death of John.' [All my emphasises] Firstly I certainly find it strange that in what is a very good history of the area around the brewery that there is a certain ambiguity, and that there is no references to the source of this information given it flags the source of almost every other fact, so unfortunately there is no corroborating evidence to these assertions. Secondly it is interesting to note that they say for a fact that the brewery fell out of the hands of John after his death. Personally, I find much of this very vague and I wonder were the authors being deliberately ambiguous in order to conform to the prescribed Kilkenny history of the brewery so as not to anger multiple parties. It is difficult to know …

Another source of knowledge on brewing in Kilkenny - Thomas Halpin - who is referenced in the HTA above wrote an article for the Old Kilkenny Review (I possess a physical copy) of 1989 and in it he mentions that a 'fee farm grant for what is now part of the modern [my emphasis] brewery property was granted to Richard Cole, who lived in Kilcreene' which later became the home of the Smithwick's family. Tellingly to my mind, Halpin goes on to say that 'there is no evidence available as to how [a] mercantile partnership between Messrs. Cole and Smithwick progressed.' It is worth pointing out here that Halpin worked for the Smithwicks brewery, and he skips forward in his piece on Kilkenny brewing to the site that was acquired by Edmund Smithwick in 1827, as I have mentioned above.

Yet another source is Iorwerth Griffith's book that I mentioned above. The chapter on the Smithwick's brewery mentions the Cole/Smithwick lease but states that 'that there is no mention of brewing in the document' with some authority, which of course does not mean that there was not brewing happening on the site at this time, but it seems like the author had first-hand knowledge of the original document.

In 2013 Art Kavanagh published a book on the history of the Smithwick family, and in it he states that the John Smithwick who allegedly founded the brewery in 1710 was a protestant (and descended from a military family with origins in Hertfordshire and with Cromwellian connections) until marrying his second wife and from then the family became catholic although the author seems to think that John may not have converted, although his gravestone is in St. Canice's Cathedral graveyard -it is quite visible with an archaic spelling of Smithwick. It was John's grandson - also called John and discussed above - who was involved in importing and exporting businesses and bought estates in and around Kilkenny, becoming quite wealthy and well regarded according to the Kavanagh. As I have already stated, this does not sound like a person who had a secret brewery that was set up by his grandfather. I would expect that if this later John owned a brewery he would have announced it to all, as the Penal Laws that were supposed prevent catholic from owning land, etc. seemed to have little effect on his standing or ability to do business, although I do not doubt it may have had some effect on parts of it and they are certainly not to be dismissed lightly. (To remind you again of the confusing timeline, it was Edmond the son of this second John who bought the distillery and converted into a brewery in 1827, as we have already discussed and as is confirmed by the author of this book.)

Very tellingly is a talk given by Walter Smithwick at Kilcreene Lodge to the Kilkenny Archaeological Society and published in 1960 which states that, 'Just before 1710 a young John Smithwick came from Tipperary to Kilkenny and started his business in the year 1710. Unfortunately, there are no records to show his precise business at that time.' [My emphasis.] He goes on to say that, 'In 1706 a Richard Cole of Kilcreene obtained a fee farm grant from James, Duke of Ormonde, of [a] portion of St. Francis Abbey Brewery.' Absolutely no reference to a connection with John Smithwick is mentioned, and the Smithwick's did not come into possession of the house for many years after. Straight from the horse's mouth it seems ...

John (Edmond's father) Smithwick's house on High Street in Kilkenny was to be let according to an advertisement in The Kilkenny Journal, and Leinster Commercial and Literary Advertiser of the 6th of July 1836 and is described as a place where there was carried out 'an extensive trade and which was lately rebuilt in a very substantial manner' and it contained 'a large and commodious shop, parlour' and other rooms - including eight bedrooms! Again, does any of that sound like a person who would need to be secretive about owning a brewery regardless of any remnants of penal laws that remained? 

So where exactly was the property leased by Richard Cole in 1705? Most sources give the impression it was close to the old brewery site, just off of what is now Parliament Street and therefore implying that there was a continuation of brewing on the site from around that period to when the brewery closed in this century. But there some issues with this if we look at the actual lease details, which we can via the Virtual Record Treasury of Ireland, which has a transcript of the original deed in its archives recorded by John Lodge (1692–1774) the deputy keeper of the records in Dublin Castle which reads:

Deeds of lease & release made 24 & 25 September 1705 whereby James, Duke of Ormand, for the sum of 40. 2. 8. Granted in fee farm to Richard Cole of Kilcreene, in [..] Liberties of Kilkenny,

Three thatcht [sic] tenements & gardens without [..] Black Abbey gate between the river & the city-wall.

To Hold as fully as the same were lately demised to Lady Evans, at the rent of 1£, two turkies [sic], or 5sh., receiver’s fees, & suit of courts & mills.

If we are unsure whether this is the actual lease in question there appears to be a more florid version of the lease on display in the Smithwick's Experience that can be seen and read in one of the images on this site. Apart from the additions to that one - or omissions of the one described above - we can see that they appear to be the same deed.

Three thatched cottages outside the Black Abbey gate (which still stands by the way) between the city walls and the river is quite easy to track down, as the walls and the river are easy to pinpoint and it has to be the Breagagh river that is being referred to, which flows into the Nore.

And here we can see the general site (red circle) on a map from c. 1780 – admittedly after the time of Cole – which show buildings in an area just outside the Black Abbey gate and between the walls and the river. Surely this is the site - or very close to it - given the description?

I have also placed an arrow at the end of the lane that leads to the Smithwick’s brewery site in the top picture, which is 200 meters away and across what was then the Coal Market. Not exactly close given the compact size of the city to anyone familiar with the city.

Another lease may exist but I have not found one, and as mentioned above it sounds identical to the one exhibited in the Smithwick's Experience - unless there is another there. Was there ever a brewery on this site near the Black Abbey? I do not know but I can find no reference to one in common sources.

There is no doubt that the Penal Laws did prevent Catholics from holding certain positions, property, etc. and it would certainly have prevented certain aspects of trade. I am not expert enough on this part of our history to dig very deep into how well it was enforced or not, and indeed a John 'Smithwith' [sic] from Kilkenny signed a petition that was published in The Dublin Evening Post on the 17th January 1792 imploring the authorities to rescind some of the barriers to trade, so it is important not to dismiss these laws entirely but certainly something does not seem right about the reason why the early generations of the Smithwick’s needed to be so secretive

We can see that there is no doubt that our John, the grandson of the alleged originator of the brewery, became quite a wealthy man during his lifetime and was certainly a well know public figure who owned or leased property in the city. A question that occurs to me is if he was in fear of the penal laws, as presumably was his father and grandfather, would they have risked the wrath of the authorities just to brew what was surely a moderate amount of beer? And surely at some point, given the cut-throat business ethics of the time, someone would have told the same to the authorities?

So to sum up, given the available evidence I can find nothing to say that the Smithwick’s were brewing prior to 1827. That there was a John Smithwick in Kilkenny in 1710 there can be no doubt, and he may have formed a partnership with a Richard Cole but I can find no evidence of either party brewing anywhere, although brewing for home consumption could certainly have taken place on various sites, perhaps even Archer's Grove which was owned by Richard Cole but is nowhere near the modern brewery site. I can only find evidence that the brewery dates from 1827 and the first beers brewed in the Smithwick’s name were brewed in that year or the following one. It is quite possible that the John Smithwick from 1710 did indeed form some sort of business but it seems unlikely given what I have researched that it anything to do with commercial brewing.

So I will leave the reader to decide if they think that a brewery owned by anyone in the Smithwick's family existed from 1710 ...

---

The Smithwick family appear to have been good, kind and generous people - perhaps more needs to be made of that and what they gave to the community of Kilkenny - and it is worth pointing out that many of the legends grew and took flight after their period of ownership of the brewery and the brand had finished. There are many interesting tales and probably even some fun frivolous stories that could be told about the people who owned, brewed in and worked in the brewery which can be based on facts, such as Edmond saving a child from drowning in 1841, and a large eel stopped the brewery from operating in 1921, or how a cavalcade of 53 drays loaded with porter and ale made its way from the brewery and onward by train to a ship, all destined for the export market. Although there have been less positive reports too, such as a boycott of Smithwick's beers proposed by the Irish National League in the late 1880s due to a tenant's rights issues. Any of those facts plus many more that I have found could at the very least be printed on some beer mats ...

And we could listen to real interviews from those who worked on the brewery site, we could taste the actual old brews like that Pale Butt and a Smithwick’s porter, or their famous and popular 19th century IPA. There are endless real possibilities to what could be told about this inspirational and interesting brewing company. 

Wouldn't that be a better Experience...?

Liam K.

(1st and 3rd image are from the author's collection, the 2nd and 4th are via Ebay beer mat sellers.)

(Old map of Kilkenny is via Wikimedia Commons here.)

All written content and the research involved in publishing it here is my own unless otherwise stated and cannot be reproduced elsewhere without permission, full credit to its source, and a link back to this post. With thanks to The British Newspaper Archive (www.britishnewspaperarchive.co.uk), Virtual Record Treasury of Ireland, and Google Books from where I accessed much of the content.

Monday, 11 January 2021

Lost in the Noise? - Smithwick's Black Diamond Ale

A while back I came across what I thought was quite an obscure label for an ale brewed in St. Francis Abbey Brewery in Kilkenny - more popularly known as the Smithwick's Brewery. 'Black Diamond Ale' certainly wasn't a brand I'd come across before but after studying it a little and putting it up on Twitter I filed it among my many other Smithwick's labels, where it sat until some spark in the back of my brain reminded me of its existence.

As some of you already know, I have a love/hate relationship with Smithwicks. The brewery as a company has had such a huge impact both locally in Kilkenny and globally too, that it's impossible not to think of them when one discusses the brewing history of Ireland. Unfortunately the history that they choose to promote isn't correct in my opinion, as if you listened to any of their recent marketing from the last few decades one would think they were brewing the current iteration of their red ale since 1710 - or even earlier if you believe that monks were brewing it in the abbey itself! I've written a little about their history here, about their Time brand here and even about their lost lager brand - Idea - here. These may give you an idea of where I am coming from with my comments, so I won't go back down that much travelled road here - but it does raise an important point.

Has this cleansing of a brand's timeline, where the marketing companies behind them have purged and pruned away anything that might poke holes in their fakelore, left Irish brewing history in a sorry state? Using Smithwick's as an example - where are their references to all the wonderful sounding beers the brewed since 1827/28, the brewery's actual founding date? Their stouts, their mild ales, their dinner ales, their East India Pale Ales and other are lost in the monotony of their one-beer braggery, and even their 'old' best selling 'No.1 Ale' - a pale ale as I keep stressing - is lost behind that behemoth 'traditional red' ale that was launched c. 1965.

So getting back to 'Black Diamond Ale', I was getting frustrated looking for information on this beer and I was beginning to think that this was just a prototype label for a beer that never saw the light of day. Especially as it appears to have been trimmed to shape by hand, although it seems to have some age ... ruling out a recent copy. A quick look in newspapers from this time finally threw up one lonely result, but even this is important as it shows that it did exist out in the wild at one point, as in a 1955 a gentleman from Borris in Carlow was before the court on a drunk driving charge after being in a local pub listening to a match and 'all the while was drinking "Black Diamond" ale." We get another hint of what this ale might be at the start of the report, as the Garda giving evidence says that 'the defendant [...] admitted having taken [drunk] ten or twelve bottles of barley wine'.*  (The charge was dismissed by the way, as although he had been sitting in his car when arrested the judge decreed he had not attempted to drive it.)

The label too is the same size as Smithwick's Barley Wine above and of similar style, so it is possible it was another form or strength of that style. My own feeling is that it was perhaps just a rebrand of their existing product, but why would they do that? The only connection I can make is that Kilkenny was famous for it's coal, specifically the area around Castlecomer not very far from Kilkenny city. (That coal seam also crossed into neighbouring Laois where there was a huge amount of mining in the 19th and early 20th century, an area where I grew up.). That coal was called 'Black Diamond' and even those who mined it were called 'Black Diamonds' as reported in a few newspapers so it is quite possible that it was labelled as such as a tribute to the county's coal mining history and its miners. It would be interesting and mildly exciting if it turned out to be a stronger barley wine.

Unfortunately I can find no other references to the ale but I still think it is more than worthy of a mention here, as it is some small part of our brewing history and therefore it should be remembered and recorded, even if my thoughts are pure conjecture. It's just a pity that it hasn't been recorded elsewhere (that I can find) and that the Smithwick's brewing history isn't freely available online - but then again, that might jar with the myth ...

UPDATE: By chance I came across the following invoice and matching delivery docket from 1951 that seems to prove my theory that Black Diamond Ale was indeed Smithwick's Barley Wine in different clothing. The cask (firkin) number matches and the delivery docket clearly states Black Diamond while the invoice says Barley Wine ...


The invoice itself is of interest too, as it gives the publican clear instructions regarding the venting and returning of casks:

'When venting the Casks please bore through the Bung, and not through the Stave, and when emptied have Corks and Vents placed in them, and returned in reasonable time, advising us thereof.'

There are also instructions on conditioning:

'IMPORTANT - TO ENSURE THE BRILLIANCY AND GOOD CONDITION OF OUR ALES THEY SHOULD BE KEPT IN A TEMPERATURE OF 55° - 60° FAHR [13° - 16°C]. TO ENABLE US TO MAINTAIN SUPPLIES IT IS IMPERATIVE FOR CUSTOMERS TO RETURN ALL VESSELS IMMEDIATELY THEY ARE EMPTY.'

(That is certainly my kind of ale serving temperature!)

Last but not least, note the telegram address 'MALT' and the telephone number - 14.

A nice find ...

Liam

[Updated 9th March 2021]

Just as a footnote, there is a bit of a resemblance to certain Bass labels ...

(EDIT: See Martyn Cornell's comment below too ...)

*New Ross Standard - Friday 30 September 1955

(All written content, photography and the research involved in publishing it here is my own unless otherwise stated and cannot be reproduced elsewhere without permission, full credit to its source and a link back to this post.)

Tuesday, 14 January 2020

When Smithwicks Made a Lager - A Good Idea?


To most people, the Smithwicks name is as far away from modern lager as you can get, as - like it or not - that name evokes the myth of the time-honoured tradition of a legendary Irish Red Ale brewed in some artisan way on a back street in Kilkenny since the early 18th century. Although much of their touted history should be taken with a rather large pinch of salt, what we do know is that back in the sixties Smithwicks launched and put its name to a slick looking lager call Idea, a stablemate to their Time ale range.

Idea lager was unveiled to 550 guests in January 1963 in Lawlor's Hotel in Naas at a launch that was attended by the then Taoiseach Sean Lemass. At this time Smithwicks were allegedly in the process of constructing a lager brewery on their existing site in Kilkenny, so it was brewed in the Guinness-owned Great Northern Brewery in Dundalk following research into continental styles and visits to European breweries. (Seemingly, a provision of the sale of Great Northern by Smithwicks to Guinness in 1960 was that Smithwicks could use a section of the brewery whenever it wanted...)1

It was hoped at the launch that it would be available to the public from April 1963 and the intention was that production would move to Kilkenny early the following year when the lager brewery there was finished, but by June 1964 when Guinness took controlling interest in Smithwicks they were still brewing it in Dundalk. In 1965 Guinness completed its take over and Smithwicks had abandoned their Idea lager brand by this point2, leaving Guinness to push its own Harp lager which was also brewed at Great Northern.

And, so ended Idea lager's short lived appearance in the Irish brewing landscape.

(I'm unsure if it was ever brewed in Kilkenny - probably not I'd guess - as information is quite scarce...)


As to its taste we can only guess but the above advert gives us a bit of the story of who it was marketed to:
'Active men with subtle tastes, bright young men who set the trends, men who know what they like and insist on it.'
Indeed...

Notwithstanding its male-centric marketing angle I think it was certainly ahead of its time, even the logo was ultra modern and wouldn't have been out of place in the eighties or even much later. If it had been launched a decade or two later and given different circumstances it could still be a brand we are aware of now, not one that has been consigned to guest appearances on online breweriana auction sites and charity shop shelves.



Image Source - Author's own collection, do not reuse without permission

I possess a few of the above glasses none of which bear date/volume verification stamps, which I believe is because they were never used as a measure, as the already measured bottle was just poured into them. (This is why most glasses of this type/size don't have a stamp in my opinion.) It's an elegant glass style that I think may have come out of the same Waterford Domestic glassware stable as the Time glasses from my last article.


Image Source - Author's own collection, do not reuse without permission

Beermats appear to be scarce and the only one in my collection is this - again 'on brand' but with a sporty influence.

Image Source - Author's own collection, do not reuse without permission

I have two bottle labels, one saying 'lager' and the other 'lager beer' in a different font, both are classy with gold-ish backgrounds which tie in with the glassware. I'm not sure if both were used or whether the second was just a prototype design - or perhaps it was for the export market.

That's all I have on this 'lost' Smithwicks' brand for now but I will update this post if and when I come across more information. No doubt more will surface at some point...

Liam

(All written content and the research involved in publishing it here is my own unless otherwise stated and can not be reproduced elsewhere without full credit to its source and a link back to this post. Please be aware that my own photos are watermarked.)



References:

1 The Irish Press/Cork Examiner - January 11th 1963

2 Beamish & Crawford: The History of and Irish Brewery, Donal Ó Drisceoil & Diarmuid Ó Drisceoil (2015) - page 329

Newspaper images © The British Library Board. All rights reserved. With thanks to The British Newspaper Archive (www.britishnewspaperarchive.co.uk).