Friday, 29 January 2021

Tivoli - The First Lager Brand in Ireland?

Just a quick post to answer a question that I'd meant to research a while ago (and thought I had!).

 What was the first branded lager available in Ireland?

There are mentions of lager in Irish newspapers prior to this - many regarding its popularity in America but 'Tivoli Lager', which it appears was from Berliner Brauerei Gesellschaft in Germany, is the earliest I can find for sale and it was being imported by Joseph Corless from The Dolphin Sandwich Bar on Essex Street in Dublin. He also owned The Burlington Restaurant, which coincidentally I've written about previously. The above advertisement appears in the Dublin Daily Express on Saturday the 1st of May 1880.

By the way, the brewery in question was also involved in a few lawsuits in England over the use of 'Tivoli' by English brewers and I see it was used by American breweries too. Were we close to a 'Tivoli' becoming a generic term for a lager? Probably not but odder words have entered the English language ...

Anyone able to push it back farther?


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